💸 BAYC:
#1 NFT Collection | Market cap $3.75B | Founded Less than a year

🐵 WHO:
2 guys | No tech background | invested $40K | Hired a few engineers and illustrators

👨‍🏫Let's break it down
5 Principles for Success (+ NFX)

Dive in👇 pic.twitter.com/n7fyRZwOQv

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🏁 Background story

Gargamel:
"Hey, look at this. Let's make an NFT."

Goner:
"What the f**k is an NFT?" pic.twitter.com/ftwAttcbbl

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🏁 Background story

Gargamel:
"Hey, look at this. Let's make an NFT."

Goner:
"What the f**k is an NFT?" pic.twitter.com/ftwAttcbbl

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🙋‍♂️ #1 Start where you are & sell to yourself

❌What can we do? What do people want? What would be interesting?

✅ What would we want to buy? pic.twitter.com/OodDfKTi3K

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🔥 #2 Create new format

From generic to rich pic.twitter.com/8TPz1h1Mr4

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🏔️ #3.1 Position your story

-People are status-seeking

-People seek out the most efficient path to maximizing social capital

-Social capital is (sometimes) a leading indicator of financial capital

-Analyzing social capital can help to explain behavior that seems irrational pic.twitter.com/wJUZbxYlGB

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🏔️ #3.2 position your story

KF 🆚 BAYC

💯 BAYC - invested in utility & social capital
⚠️ KF - invested in social capital pic.twitter.com/5QJoNMlxnD

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

👑 #4.1 Build ecosystem

1. Long term  thinking📈
 Roadmap + many-to-many comm

"...we have hundreds of DMs, we respond to almost all of them..

crypto is so much about trust, how do we signal that we want to stick around...build utility...
we want to think about the long term?" pic.twitter.com/IIwrPYRwee

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

👑 #4.2 Build ecosystem

UGB/New ways to make💰

Members gain commercial rights to the avatars they own.

“Anything that people create with their apes only grows the brand” pic.twitter.com/DOApDOp0C5

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

👑 #4.3 Build ecosystem

Great Story 😎

"They’re just f**king bored, because the yield farms have dried up, they’re all super rich.

It’s 2035 and everyone who aped in is just rich beyond their wildest dreams.

What do you do, You just hang out with a bunch of apes & get weird" pic.twitter.com/IY0yDEOqiq

— W3B Lab 👾 (@W3B_Lab) April 22, 2022

🦍 #5 We are status monkeys

Status, belonging, identity - PFP, Merch, Discord pic.twitter.com/s0KQ7znNkU

— W3B Lab 👾 (@W3B_Lab) April 22, 2022